We setup the site using WordPress and the Avada Theme. These tools allowed us to quickly setup a website that was attractive, easy to manage and technically sound. In order to interact with the audience, we setup a blog for monthly articles and recipes are added to inform existing and potential clients of specials, and reflect the values that hold true for Clarke Farm. We also setup a Mailchimp account that collects email addresses and sends a monthly email that link to the blog post and promotes specials. Due to the nature of their business, the Clarke’s opted to handle inventory and transactions offline, so we simply added a cut sheet to be printed and completed prior to purchase.
The photos provided by Melissa DiPalma of Sparkk Strategy and made a huge impact on the appearance of the site.